Branding in the ‘Age of Digital’
Your website will usually be your primary digital channel and obviously needs to reflect your brand – however you should not stop there…
You need to consider which digital channels that you will be using and ensure that they all reflect your brand. Often the digital channels you will be using to communicate with your customers will be social media channels however you should also look at your other channels such as your email communications and Google My Business.
If your company is new to Twitter, we will help you to choose an available Twitter Handle which suits your business. Next we will create bespoke, on-brand Twitter images including your Twitter picture, banner image and background image.
Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base. Your company’s Facebook Business Page will need to reflect your brand – from your Facebook URL to your profile and cover images.
LinkedIn is the world’s largest professional network. Setting up LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects.
This social network is great if you’re focusing on visuals for promoting your brands and products. Majority of users are also women so if these are your market, then Pinterest will be good for your business.
Google My Business & Google Plus
We will create a Google My Business and/or Google Plus page for your company with a personalised URL in line with your company name.
To adhere with your company branding, we will create a profile and cover images for use on your Google profile and provide you with content suggestions.
Email Template Setup
Our specialised team will design and create an email template for you to use. Once the email template has been created, we can upload the email to either your preferred email system, or our dedicated email marketing platform.