Brand Identity represents the visual aspects that form part of the overall brand.
Establishing your brand mission and core values will provide us with the solid foundations to develop your brand into something truly unique. From here we can then design you an eye-catching logo that personifies your brand message and develop a selection of versatile visuals that reflect your brand personality to roll out across all of your brand communications.
Selecting a brand name is one of the most important decisions your company will make. The name needs to communicate the essence of your idea, product or business in just a word or two.
While there are no universal rules for finding a perfect name, due to the emotional and personal nature of selecting a name, it’s important to structure your thinking and adopt a process to help you.
That’s where we come in! Our process involves ensuring your name will stand the test of time whilst also being an integral part of your bigger brand strategy. We work as team on naming, taking full advantage of the breadth of our creative team, as we know it’s important to look at different perspectives and test how receptive people are to the name. We can them compile a short list of names for you to ponder over and pick what works best for you.
We will create the image of your firm and give it a shape that will be recognisable, simple and easy to remember. A suitable and unique logo for you!
At Creo we know that a good logo is a crucial element in creating a meaningful, representative and outstanding brand identity. Owning such an identity is in turn critical for small, medium and large businesses to gain a powerful advantage over competitors. We see many small businesses have a weak branding. If you suspect you may be one of them, then by developing a compelling and effective branding package you can position your company ahead of your most direct competitors.
Brand Guidelines might not be as exciting as a strapline, a colourway or a logo. But they are still an essential part of a brand’s success.
In a nutshell, brand guidelines are the building blocks of a successful brand. They ensure that consistency isn’t sacrificed for ubiquity by keeping a brand ‘on brand’ all of the time. And they make sure that everyone affiliated with an organisation knows exactly what the brand is and how they can best present it.
Brand guidelines, therefore, need to serve as a guide for employers and partners; a reference book for the storytellers, designers and marketers charged with communicating the brand.
As a leading brand guidelines agency, our job is to break down the complexity of brand messaging, positioning and vision for businesses. We’ll then create a definitive document that illustrates the nuts and bolts of the brand and tells a story of the brand that everyone can buy into.