Pride Cymru are a registered charity and their mission is to work towards the elimination of discrimination on the grounds of sexual orientation, gender, race or religion.
Through their annual celebration of equality and diversity at Pride Cymru they work towards their ultimate goal of a discrimination free Wales.
Cardiff-Wales LGBT Mardi Gras, trading as Pride Cymru is wholly operated and organised by a group of individuals that makes up the Board, the Executive Management Team and a large number of volunteers from organisations supporting the event.
The aim of the project was to create an up to date website design for Pride Cymru which conveys the atmosphere and excitement of Mardis Gras. A website that would act as a one stop shop for all things Pride Cymru; where all information on events, volunteering and the charity could be found in a highly accessible way.
The web design needed to be dynamic and interactive and able to integrate heavily with Social Media to ensure fresh content is displayed. An online platform was needed that could be easily updated to display upcoming events and charity information whilst also looking ultra-vibrant and reflecting the exuberant Pride Cymru brand.
A site bursting with colour, personality and fluidity. A vibrant mix of animations and integrated social media imagery to create a totally eye-catching and fresh design that is able to be kept current and reflect the latest Pride events.
Rich in information yet retaining slick usability and an image led design to create a totally professional, on brand and user friendly site that Pride Cymru can be proud of. A site that can be used to showcase their events to Wales and beyond.