Pontypridd RFC is a semi-professional rugby union club playing in the Welsh Premiership and competing in the National Cup.
The club proudly represents the communities surrounding the market town of Pontypridd and the Rhondda, Cynon and Taf Valleys.
Our brief was to create a website that would celebrate the clubs tradition whilst captivating new generations of fans. Pontypridd RFC’s former website had come to look dated, was not mobile responsive and wasn’t quite up to scratch with some competitor clubs sites.
The club wanted us to give their site a total revamp and turn it into Pontypridd RFC’s ‘Digital Home’ providing fans with engaging content and the club with a marketing platform for corporate events. Ultimately they wanted the new site to not only look better than their competitors and reflect the club’s prestige but to act as a source of revenue by promoting the club’s services and facilities in a highly attractive and professional manner
By becoming collaborators with the club as well as a proud sponsors we were able to really get to know who they are and what they wanted to project through the new site.
By working closely with the club’s media team, we were able to compile some fantastic footage of the club; both new and old. This content then went on to form the website banner; providing a truly engaging online experience as soon as you enter the site
The look and feel of the site is bold through the use of strong traditional typography juxtraposed against a backdrop of slick modern features including interactive elements and video integration. The sites new look, feel & features making for a truly representative ‘Digital Home’ that celebrates the club’s iconic history whilst looking to their prosperous future