Literature Wales is the national company for the development of literature in Wales. Their projects include: Wales Book of the Year, Roald Dahl 100 & National Poet of Wales.
Literature Wales work towards improving opportunities for all to participate in literature throughout Wales, developing and supporting writers at every stage of their writing journey & providing children and young people of all ages, abilities and backgrounds with more chances to create and enjoy the literary world around them
Literature Wales wanted to give their website a revamp; modernising the visuals, improving the user experience and most of all creating an engaging space for writers . Having designed their previous website some four years ago, it was time for a refresh. Despite the previous site being very current at the time, it had come to look dated. The site needed to be modernised to fit with current design and functionality trends to reflect the forward thinking and creative nature of the organisation.
Literature Wales were also looking to introduce new features such as an internal site search, seamless social media integration and clear calls to action.
We worked closely with Literature Wales to design and build a new site that would enable them to use the site effectively as a marketing platform. We worked to ensure all of their boxes were ticked; including improved functionality and a user friendly display of events and services.
The site was designed to adapt perfectly to mobile and tablet devices, with a fresh and professional platform that works hand in hand with social media. The site enables Literature Wales to build upon their literary community; bringing welsh writers together in a digital space. We felt it vital to improve the sites navigation so that users could easily find the information they need and have an overall smoother online experience. Seeing as Literature Wales have lots of products on sale such as merchandise, publications and tickets, we integrated e-commerce into the site also. The result being an all-encompassing site that accurately reflects the Literature Wales ethos in the digital arena.