The birth of the Hummingbird
On September 27th it was Goolge’s 15th birthday. Did they bring in cake to share – no! They decided to launch a new algorithm instead. Okay, it was kind of cool – they went back to the garage where the company was first founded to make the announcement – but I still think they still should have brought cake.
The new algorithm is called hummingbird because apparently it is “precise and fast”. Previous releases have also had cute names such as Panda and Penguin – which obviously means Google must be the good guys. This differs from the previous release – they were “updates”, this is brand new.
Have they killed the panda?
Although Hummingbird is a completely new algorithm, Google did say it contains parts of the Panda and Penguin updates.
So what does Hummingbird mean to you?
Hummingbird will affect 90% of the Google searches. Essentially, it is trying to make searches more natural. Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. It is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions.
Does this mean I have to change my site?
There has not been a great outcry that Hummingbird has “ruined my business” like there was with Penguin. So it looks like if you carry on creating content that is relevant to your audience then you are doing the right thing.
But have you recently asked yourself who is your audience and what is it they are interested in? If you have not you may want to give us a ring and have a chat about it over coffee and we’ll bring the cake!