Adwords on Display
Whatever you want to use Adwords for, it can be done. You can target users by age, gender, interests and location; you can choose whether your ads appear in the summer, or on Fridays, at 8am or at lunchtime. And to push your ads even further, you can tap into the power of the Google Display Network.
Don’t get the Google Network and the Display Network confused! The Google Network is all of the places where an Adwords ad could appear, and is divided into the Search Network and the Display Network. The Display Network itself includes Google-owned sites, like Gmail and YouTube, as well as over two million partner sites and publishers. The Display Network reaches 90% of Internet users, making it a powerful tool for exposing your ad next to content that’s relevant to your target users.
Adwords campaigns are automatically set up to show your ads across the whole Google Network, but you can choose to limit your ads to targets that are more relevant to you.
Different campaign settings work better on the Display Network to the Search Network, so it’s worth brushing up on the basics before you begin. While the Display Network can show your ad next to any content that displays your targeted keywords, you can also choose particular websites to place your ads.
Ads on the Display Network can be more varied than ads elsewhere. Businesses can take advantage of images, video, and rich media ads, to catch the eye with animations. Text ads are the staple of Adwords, so sometimes it’s good to stand out from the crowd. Adwords provides an ad gallery of existing templates to help you on your way to a good Display ad.
Broadcast your business
The Display Network is a great way of reaching users who are already browsing content relevant to your ad. Adwords uses your keywords, language and location settings to find the best sites to display your ad to users who might be interested in what you have to say.
On the Display Network, advertisers can customise the sites and times that they think will be best for their ads to show. But did you know that targeting is so sophisticated that you can choose the operating system and model of mobile devices? So if you’re developing apps targeted at a specific OS, the advanced mobile and tablet options for the Display Network might be ideal for you.
Bear in mind that the Display Network can include error pages and parked domains! You can choose whether you want your ads to show up on them. You can optimise your ads to be shown in places that Google judges will be most valuable for you. And if you’re worried about a user seeing your ad around too much and being turned off by it, you can cap the number of times it appears to each user on the Display Network.
The finest details of your campaign can be tailored to your exact needs, so have a think about whether targeting the Search Network or Display Network would be most valuable for you!