Information is beautiful
Have you ever found yourself with so much to say that you overwhelm your audience? Or perhaps you fear boring them with all your accolades?
Reeling of stats about your benefits or successes can be a brilliant way of winning over your audience however if these facts aren’t displayed in an engaging way then you may stand less chance of bringing the message home.
In a test conducted by the Wharton School of Business, two presentations were shown to an audience: one of the presentations contained visual imagery; the other didn’t. Researchers found that 67% of the audience was convinced by the first presentation, compared with 50% for the purely verbal presentation.
An info graphic is also 30 times more likely to be read than a purely textual article.
Not convinced yet?
Here’s some super innovative examples of displaying data in a highly visual way courtesy of Information Is Beautiful. A fantastic site that showcases data through clever and creative visuals.
People remember 80% of what they see and do, compared with just 20% of what they read so creating an eye-catching info-graphic to communicate your value could be just the ticket to provoking a positive reaction from your target audience.
Here at Creo HQ we’ve designed many an infographic for many different business types so whether you want to visualize your techniques, your results or even your values we can help you achieve that.
So if you think an infographic could add true value to your business then drop us a line on 02920 653066 or email us.