Web Optimisation (SEO)
Web Optimisation or as it is also known as Search Engine Optimistaion (SEO).
These three letters can effectively make or break your site. If you’re are serious about utilising your site to its fullest extent, especially if you plan to conduct sales through it, Search Engine Optimisation is just as important as HTML coding, Flash graphic elements or any other element that helps to bring your site to life.
In theory SEO means utilising a series of methods and techniques both on and off your site in order to help it rank favourably within search engine indexes. In practice it means getting your new web-presence as far ‘up’ the Google first page listings as possible. This increase in visibility is essential in increasing traffic to your site as most internet users navigate their way to sites indirectly, via search engines such as Google, Yahoo and Ask.
To avoid having your site fall into relative obscurity on the second (or lower) page it is essential that your site be written in a manner that is considered ‘friendly’ to Search Engines. If a website is easy to be indexed (read) by the search engine spiders it has a greater chance of achieving good results in the Search Engine Result Pages (SERPs).
The first task of a search engine optimisation company is to understand how a search engine spider works, you have to know what the search engines are looking for and what techniques they give greater credibility to. Creo has vast experience in helping our customers make the most of their new websites. Our compact team knows which techniques to employ in order to get your company maximum exposure and high index rankings. We can also carry out SEO copywriting; optimising the text on your site and tweaking the keywords and their density on each page.
Whether you’d like us to carry out an SEO appraisal of your current site or whether you’d like us to build our collective knowledge into a brand new Creo web-development, we’re sure we’ll be able to help in some way.
Social Media Optimisation (SMO)
Social Media Optimisation is the process of attracting users from social media websites such as Facebook and Twitter to visit your website.
This can involve managing content that is placed on social media sites such as Facebook and Twitter through to placing targeted adverts on social media sites.