Work
Iris Prize
Completion Date
26/08/2011Services & Features
Brief
Creo were approached by The Festival Company to relaunch the Iris Prize website. The Iris Prize festival was appraoching its 5th birthday and its website was looking a little tired. The new website needed to be designed to promote three key elements: the annual festival, the film prize and the growing global network.
Solution
The new website kept the strong purple branding and more emphasis was placed on the Iris logo. The site was relplaced with a content managed solution which allowed the organisers to update their content at a moments notice.
Iris TV is part of the site that showcases the nominated films. Creo suggested utilising their own YouTube channel to host the video content. Access to the videos could be either from the website or direct on YouTube.
Creo Interactive understood from the first meeting what Iris was about. I’m confident that the new site will continue to act as our primary marketing tool and will allow Iris to develop in a growing and crowded environment.