Work

Brief

We all know Wales is a fantastic place to live, but what about those unfortunate enough to not live here? Well if they can’t quite make the move they can at least come and experience everything the country has to offer by taking a holiday here! Promoting Wales as a holiday and tourism destination is the job of the Welsh Tourism Alliance. Since 1999 the organisation has worked hard to increase awareness of the many attractions the country possesses, representing the Welsh tourism industry at a governmental level.

Creo were tasked with building a new website for the WTA, one that would be more appropriate for an organisation at the forefront of the Welsh economy. To this end features such as social media and news were essential, along with the continuation of the long-running WTA newsletter.

Solution

The development process has seen the introduction of a number of new features to the site, all with the aim of providing greater and easier communication between the organisation and the Welsh tourism industry itself. To this end greater emphasis has been placed upon social media capability within the new site; the WTA now have a presence on Facebook and Twitter, both linked to the main site, plus a dedicated YouTube channel. The existing newsletter system has also be updated and replaced with a Creo, CMS controlled system. This has made sending newsletters to subscribers a much simpler process, hopefully encouraging a greater readership and subscription base.

Other features included are an extensive gallery module. This promotes the most effective tool the WTA has in its arsenal; the staggering natural beauty of Wales itself. An extensive selection of high-resolution images is viewable within this module, showing spectacular scenes from all over the country. WTA members can also submit their won images to the gallery section, allowing for a rapidly evolving showcase of Wales itself.

An extensively updated news and events module allows upcoming conferences and meetings to be easily posted onto the site and ‘put live’, helping make the promotion of the organisation an easier process.

The new site went live in the first week of April and has already been a hive of activity, with issue-led polls, galleries and meetings & events all vying for attention from visitors. We believe the site will continue bringing visitors to experience the beauty of Wales for many years to come!