PR in the Digital Age.
PR is vital to the success of any organisation. It’s the art of communicating your organisation’s messages at the right time, to the right audience and through the right channels. PR connects a brand with its customers, community, stakeholders and staff, and shapes a company’s image, reputation, brand perception and culture.
Here at Creo we look at PR from a digital perspective; always considering our clients SEO when strategizing their PR placements to create meaningful online connections.
Whether you need a carefully constructed press release that’s going to create media waves or a blog or social media post leaked at that perfect moment to make your brand go viral, we’ve got it covered. Our specialist copywriters can cleverly craft a piece of content that will get your brand the attention it craves and most importantly from the audience that’s right for you.
With our wealth of media contacts, we can coordinate directly with the people responsible for producing the news and features in the mass media. This way you can maximize positive coverage in the mass media without paying for it directly through advertising.
Celebrity and Influencer Liaison
Having a well connected and influential brand ambassador or collaborator who embodies your brand personality and values can be a fantastic way to increase your reach online and offline whilst defining your brand image. However selecting this ideal person, platform or product can be tricky, so here at Creo we can not only help you find your brands perfect fit but negotiate a deal that fits your budget and requirements.
Online PR Placement
We’ll produce relevant and engaging content which will be shared with bloggers, websites, columnists, influential social media accounts, directories and trade lists that is strategically placed to not only connect with your target audience but also to create a network of links to your site from trust worthy relevant sites to build upon your search engine rankings.