Pritchard & Moore
Cancer Research Wales approached us with an idea; a standalone bridal boutique with a difference.
Cancer Research Wales approached us with an idea; a standalone bridal boutique offering an indulgent atmosphere, high quality dressing rooms and a specialist service. However there was a twist as many of the dresses had been donated directly by designers, former brides or were ex-season stock given from other bridal boutiques. This meant that brides to be could walk away with their dream dress for a small portion of the price with all the proceeds going straight to Cancer Research Wales.
The standalone brand Pritchard & Moore takes its name from two longstanding Cancer Research Wales trustees and eminent research scientists, John Pritchard and John Moore, who have both contributed enormously to the landscape of cancer research in Wales.
So with a brand already in place we were provided with the Pritchard & Moore brand guidelines in which we were then asked to take charge of not only the design and build of a brand spanking new website but a stunning bridal photo-shoot to populate it with.
The client had specified for both the site and photo-shoot to reflect the brand personality of classic, stylish, welcoming and most importantly special. CRW wanted their ethos that each client is different but all are serviced to the same exacting standards, quickly and precisely to be reflected in the visuals. So we strived for this in both the photography of the store itself and in our wonderful outdoor location.
Our creative team worked together to form a strong creative direction for the shoot. Research into competitor bridal boutiques and wedding & design trends helped us to form a clear aesthetic for the shoot and something we knew would set the brand apart from its competitors. We set our hearts on a natural and fairly rustic look with a palette of olive green, champaign and hints of rose gold.
We worked tirelessly to ensure both the creative and the logistics of the shoot were just right for the client and not to mention on budget so Cancer Research Wales could reach their vital fundraising goals.
The photo-shoot images then went on to form lust worthy content for the Pritchard & Moore site and social media to entice those all-important brides to be. The photo-shoot and website together made for a super stylish and tasteful online image that breaks the taboo of ‘charity shop bridal wear’.